gm gioielli Pop-up store Pietrasanta

GM Gioielli summer pop was conceived as a space in which the brand's values ​​of elegance and classicism blend with a contemporary and continually evolving spirit. The concept was interpreting traditional jewelery with a fresh spirit and a summer spirit. A soft natural coconut fiber floor creates continuity in the space; acid green curtains refresh the space by creating backgrounds with a traditional flavour. The jewels are displayed within elements characterized by pure and essential shapes that contrast with natural stones used to enhance the candor of the stones and the craftsmanship of the jewels.

Location: Pietrasanta, IT / Year: 2024 / Services: Interior design, custom furniture

Photography: Caterina Ragg